30,000+
Employees in Manitoba’s tourism industry
Statistics Canada (2026)
As a tourism destination, Winnipeg continues to invest in itself – with stunning results.
We’ve transformed our skyline with hundreds of millions of dollars in investments with additions like the Canadian Museum for Human Rights – whose architecture alone inspires awe, and The Leaf and The Journey to Churchill at Assiniboine Park – where things you can find overhead include Canada’s tallest indoor waterfall, and swimming polar bears and seals.
True North Square has become the new hub downtown for massive street party style events, while The Forks continually reinvests with millions of dollars of additions to its market.
Our cohesive city works together to stage the Great Outdoors Comedy Festival, the Burt Block Party and the Thunder Stadium Concert Series, while our major events track record includes the World Police and Fire Games, the Sport Events Congress, and the upcoming 2027 Junos.
We’ve built it in Winnipeg, and the world is coming.
30,000+
Employees in Manitoba’s tourism industry
Statistics Canada (2026)
$530M
Event impact - contribution of booked and supported event business to Winnipeg's economy
Winnipeg EDT
96
Future events secured in 2025
Winnipeg EDT
Collaboration has been a key for Winnipeg’s tourism sector, and you’ll always find our industry partners working together to create the best experience for travelers.
Here at Winnipeg Economic Development & Tourism we regularly work with Travel Manitoba, the Tourism Industry Association of Manitoba, and Indigenous Tourism Manitoba to host partners and media, develop new initiatives, and advocate for our vital visitor economy.
For frontline training – on top of the RRC Polytech’s Hospitality and Tourism Management program (more on them below) – the Manitoba Tourism Education Council (MTEC) provides professional training, development, and career support for the hospitality and tourism workforce.
Winnipeg EDT is also a proud leader of Team Winnipeg – a collection of attractions, hotels, businesses and business leaders that are constantly collaborating to market Winnipeg to the world. You can think of it like an all-star team of tourism specialists, all working together to put the city top of mind when it comes to attracting visitors, companies, sporting events, meetings and conventions, and even films.
By working together as one team – be it everything from hosting site visits; rendezvousing with hotels, venues and government; training frontline staff; hosting meet-and-greets; and attending conferences across the globe – Team Winnipeg is able to facilitate and predict the needs of event planners, decision makers and general tourists.
Winnipeg is continually investing and re-investing in tourism infrastructure – and almost all of it is being led by locals.
The 340-room Fairmont Winnipeg, now owned by its original owners, the city’s prominent James Richardsons & Sons (JRSL; under the Lombard Hospitality Limited brand), will re-open in 2027 after a $120-million+ overhaul.
Another luxury hotel property, the $140-million, 352-room Sutton Place Hotel (owned by British Columbia’s Northland Property Group), is also currently in development. It will be the final piece of True North Sports + Entertainment’s (TNSE; owners of the Winnipeg Jets and Manitoba Moose) True North Square, the city’s premier new gathering place for sports and special events in and around Canada Life Centre.
TNSE and JRSL are both partners in True North Square, which features four high-rise towers, Hargrave Street Market –– home to a chic food hall, craft cocktail bar, Lake of the Woods Brew Co.’s Winnipeg operation, and a public plaza that is utilized for street parties and various events throughout the year.
More than $5-million in incredible upgrades has been added to the historic Fort Garry Hotel since the pandemic, including the exclusive new Vice Regal Floor, the creation of Vida Cucina Italia and the Sunset Terrace, and new flourishes to its ballrooms and lobby. Delta Hotels by Marriott Winnipeg remains a top downtown property after expansive renovations in 2019, while downtown also welcomed Alt Hotel Winnipeg in 2015.
By 2027, Hyatt Centric Winnipeg Downtown will offer 140 stylish guest rooms replete with a spa, restaurant, and a fun contemporary design as part of its $38.6-million creation. Plus, there’s the new Sandman Signature Winnipeg Airport Hotel & Suites that opened in September 2025, featuring 215 well-appointed guest rooms; an indoor pool, one-storey waterslide, and hot tub surrounded by floor-to-ceiling windows; and a state-of-the-art 24/hour fitness centre. This new pet-friendly property also contains 4,400 square feet of meeting and banquet space.
Many of the city’s top tourism draws have seen massive investments in their recent creation.
The Winnipeg Art Gallery was transformed into WAG-Quamajuq in 2021, with a $55-million addition that houses the world’s largest collection of contemporary Inuit art. It was met with rave-reviews the world over for both its mandate of supporting Inuit artists and curators and overall design that pays homage to the stark beauty of the Arctic. At Richardson International Airport, the stunning $48-million Royal Aviation Museum of Western Canada was cleared for takeoff in 2022 with its flightplane of artifacts you can board and immersive galleries.
The $351-million Canadian Museum for Human Rights is the most recognizable building on the Red River, and you can also find it on the Canadian $10 note. Assiniboine Park has continued to add jewels to its tourism destination crown, including the $94.4-million Journey to Churchill exhibit at Assiniboine Park Zoo, where polar bears swim right over your head, along with the The Leaf, a $130-million horticultural attraction featuring two biomes, a butterfly garden, Canada’s tallest indoor waterfall and expansive outdoor gardens.
Winnipeg is also producing and supporting so many new graduates and employees in the tourism sector.
Metis Heritage Centre and NCTR
Sutton Place, Fairmont renos
Newer attraction developments
Winnipeg Economic Development & Tourism has been instrumental in bringing Canada’s biggest week for music back
Winnipeg Economic Development & Tourism represents city on international stage
Learn more about the talent in Winnipeg and how Winnipeg EDT supports workforce development and connects employers to Work in Manitoba job portal talent.
The world’s first museum dedicated solely to the evolution & future of human rights.
One of Canada’s premier convention centres.
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